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Backwards Design Institute
Project type
Graphic Design, Marketing
Location
University of Michigan TeachingWorks
I partnered with the TeachingWorks communications team to design a cohesive set of web, social, and print deliverables for the Backwards Design Institute for Teacher Educators. The goal was to create clear, engaging visuals and messaging that could work across channels and make the event easy to understand, easy to share, and hard to miss.
Alongside promotional materials and coordinated marketing efforts, the campaign helped drive a significant increase in registrations.
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