Coaching Institute

The TeachingWorks Coaching Institute is an annual program designed to equip teacher educators with the tools to mentor teacher candidates. For this project, I developed a brand concept that captured the spirit of the institute as a hands-on gathering rooted in guidance, practice, and real teaching work.

I built the identity around the metaphor of a quilt, where many distinct pieces come together to form one cohesive whole. A quilt-like motif became the throughline across the branding, symbolizing the interconnected parts of the experience such as feedback, practice, and applied learning, while adding a sense of warmth and approachability. To round it out, participant testimonials were woven into the campaign to bring a human voice to the message and highlight the institute’s impact.