Content Methods Laboratory

I partnered with the TeachingWorks Communications team to create a visual storytelling campaign for the annual Content Methods Laboratory, a workshop that supports the growth of teacher educators and teaching candidates through lively discussion, in-the-moment reflection, and ongoing coaching.

The goal was to explain the workshop’s core value in a way that felt clear, inviting, and easy to share across channels. I developed a suite of custom icons and graphics built around circular motifs to highlight the program’s key pillars of observation, reflection, and live instruction. The campaign culminated in an illustrated, podcast-style video that combined art direction and motion graphics to capture the energy of the experience and help prospective participants see themselves in the room. The cohesive system increased engagement and registrations, showing how thoughtful design can boost both understanding and momentum.