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TeachingWorks Brand & Identity Guide

Project type

Graphic Design, Brand Design

Location

University of Michigan TeachingWorks

I partnered with the TeachingWorks communications team to develop an updated brand and identity guide that brings more consistency, clarity, and flexibility to how the organization shows up across channels. The guide refreshed core standards and created an easy-to-use roadmap for everything from everyday communications to larger campaigns.

A key focus of the update was accessibility. We introduced an updated, more accessible brand color palette and clarified font preferences to support readability and inclusive design, helping the TeachingWorks brand look cohesive while working better for more people.

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